Lifestyle Over Luxury Co.


“Sustainability” is a pretty controversial word in the fashion industry. It’s nearly impossible to find clothing that hasn’t been touched by some form of chemical at one stage of production; either the growth of the crop, processing of the fabric or dying of the garment. But sustainability isn’t limited to whether or not you end up wearing a loin cloth to save the planet. Here’s how we look at it.


Our commitment to sustainability is two fold:

#1: Socially Conscious Apparel, also known as

“Not being an asshole”


This is arguably the most important aspect of sustainability. Don’t get me wrong, the planet is damn important but the last thing I want to do is wear something that another person suffered to make. This is the social aspect of sustainability - the commitment to knowing where your clothes came from and who made them. International commerce has created deep supply chains that have resulted in company’s themselves not even knowing where their clothes are being made. We make our clothes in Canada and the US - simple. No $15 imported tees from underpaid foreign countries. Sure you could save a little coin buying something made in a country you can’t pronounce but is it worth it knowing you could be supporting a really fucked up industry? The reason those sweat shops still exist is because people are still buying the clothes - don’t ever forget when you spend those hard earned dollars you are voting for the world you want to live in. And of course, you get what you pay for.


#2: Eco-Conscious Apparel, or

 “Responsible manufacturing and giving back more than you take”


This mission started when we got sick of buying $50 cotton t-shirts that don’t last a week on the road. So we set out to build a better tee. Then we learned about how bad the textile industry is shitting on mother nature, so we committed to using higher quality, more sustainable options wherever possible.


The majority of our clothes are bamboo/organic cotton. Bamboo is one of the more sustainable fabrics around; it’s natural resistance to disease and insects means it doesn’t require any pesticides or insecticides to grow. It’s also the fastest growing textile crop and doesn’t require replanting which means it’s less taxing on agricultural land. We also use other cellulose fibres like super soft modal as well as North American made organic cotton.


What does it mean for you? Well, a lot less pesticides against that sexy skin of yours. These are softest and most comfortable fabrics in the world. They’re tougher, more comfortable, sweat wicking and light. The perfect travel gear.


Now with that said, full disclosure, we’re not perfect. Yes there are some chemicals used the production of these fibres. And yes, some of our gear uses more traditional fabrics. Yes we emit carbon when we ship our goods, the packaging results in garbage and no our van doesn’t run on vegetable oil… yet. Unless you’re sitting in a teepee, with your thumb up your ass, growing your own crops and fertilizing with your crap, you’re not perfect either.


For us it comes down to giving back more than we take. We realize no business is prefect which is why we are committed to making a tangible difference in the environment with every sale. With every product purchased we work with our partners to clean up an entire bag of trash/plastic off BC beaches.


We are constantly working to source more sustainable means of production and decrease our impact on the environment whenever possible, while increasing the difference we make with every sale.


Are we a sustainable company? We’ll let you decide.



Click here to read more about bamboo 
Read more about our environmental contribution here