We make limited edition apparel because of our unique methods of sourcing and production. We source brand new fabric that has been "wasted" or "left over" at the manufacturing level. This means it's never been used, never been worn - but it's also waste. We get it in limited quantities, and make it into limited runs. When it's gone, it's gone. We can't simply order more because there isn't always more of the same waste. It's also part of our mission to work towards to zero waste inventory model, so we're not contributing to the problem we're trying to fix!
We try to price our shirts affordably. We want our apparel to be accessible for everyone! That being said, we don't want to sell cheap clothing. Making small batches costs more per garment, so does manufacturing in Canada. Quality is huge for us, even though the apparel is technically 'waste', it's from top quality manufacturers in North America. We also donate a portion of each sale to ocean conservancy and each item results in a bag of trash being cleaned up off BC beaches to offset the unavoidable impact being in business makes. We ship in 100% biodegradable packaging which costs roughly 200x what our competitors to pay for plastic polybags. But we don't screw with plastic, not anywhere in our supply chain.
We do this all while keeping our price fair and right in line with our competitors.
Lastly, we are owners not consumers. A $20 garment doesn't inspire a sense of ownership - that's ultimately a change in consmer mindset that we want to be the catalyst in shifting. Buy less and buy quality. If these things mean something to you our products aren't expensive at all, what's expensive is the impact on the planet cheaper gear makes.
The garments are all made in our Toronto manufacturing facility. But not the whole garment! Have you seen a cotton feild in Canada lately? Depending on where we get the fabric from depends on where it was made. Most of the time the garment, or the fabric comes from the USA. If you read the descriptions online we are transparent as possible about the origins of all our products.
Scroll down and check out the link "Our Environmental Contribution" - we explain the whole process indepth. Follow us on social media to tag along for the trips!
Nope, not our own store. Except this one of course, which you strolled through the virtual doors of. We sell through a variety of retailers which we have awesome unique relationships with. We operate differently than regular brands due to our production methods and these stores are supporting our vision of a better retail marketplace. They're part of the L/L fam and part of this movement.